Comparing Websites' Backlinks: A Step-by-Step Guide

Comparing Websites' Backlinks: A Step-by-Step Guide

nt to analyze. Ensure that the competitor is in the same niche or industry as your website.

2. Use SEO Tools:

Several SEO tools can help you gather data on backlinks. Tools like Ahrefs, Moz, SEMrush, and Majestic are popular choices. Input both your website and your competitor's URL into the tool.

3. Collect Data:

Once you've input the URLs, collect data on backlinks. This includes the total number of backlinks, referring domains, anchor text, and the quality of backlinks.

4. Analyze Anchor Text:

Pay attention to the anchor text used in backlinks. Analyze whether they are using exact match keywords, branded keywords, or generic phrases. This can help you understand their SEO strategy.

5. Assess Referring Domains:

Evaluate the diversity of referring domains. More referring domains often indicate a healthier backlink profile.

6. Identify High-Quality Links:

Look for high-authority websites linking to your competitor. These are valuable targets for your link-building efforts.

7. Explore Link-Building Strategies:

Based on your analysis, consider adopting similar link-building strategies that have proven effective for your competitor.

8. Monitor Changes:

Remember that backlink profiles are dynamic. Regularly monitor changes in your competitor's backlink profile and adjust your strategy accordingly.

9. Seek Opportunities:

Actively seek opportunities to acquire backlinks from websites that link to your competitor but not to you. Craft compelling outreach emails to request backlinks.


Comparing two websites with respect to their backlinks is a strategic move in the world of SEO. It helps you understand your competition, discover new opportunities, and improve your own backlink profile. However, remember that quality always trumps quantity when it comes to backlinks. Focus on acquiring high-quality, relevant backlinks that genuinely benefit your website's users.

If you need assistance with backlink analysis or SEO strategy, don't hesitate to reach out to Arema Technologies at +91 9457169257. Our experts are here to help you boost your online presence and achieve your SEO goals.


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